Market from Thailand
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Free Trade Agreement (FTA)

The world is becoming smaller and moving towards free-trade oriented economy. Thai government now emphasizes a proactive role in the international trade and economic arena. It heads the region on this issue by pushing for the Free-Trade Agreement (FTA) in a multidimensional level:

  • A. Multilateral level in the WTO
  • B. Bilateral level in the international relations
  • C. Regional level in the economic community

Such role helps creating Thailand one of the most accessible free-trade ports of the region.

Gateway to a gigantic market place

Thailand is strategically located in the heart of East, Southeast and South-Central Asia. The economy of this region is currently the world most productive and emerging. With over 1,500 million people in East Asia, 500 million people in Southeast Asia, and 1,500 million people in South-Central Asia, the region is also a gigantic consuming market for all kind of products. For instance, to explore the high-end gold market, a simple mathematical 5% potential prospect of 3.5 billion people is already 175 million people huge direct target group.

Intelligent marketing strategies

Successful marketing requires additional factors – right products at the right price, right place, right time, and right message. Thailand has all you need:

  • High quality products through skilled labor
  • Competitive cost, therefore, inexpensive price
  • Regional distribution hub with high accessibility and efficient outlet
  • Communicative promotion campaign at lowest cost

Know-who

Huge target group and right marketing strategies are insufficient. Good relationship and good ‘connection’ also play an important part in marketing success. Thailand is a multicultural country with zero-racism. Despite different religion and culture, Thais are warmly welcome by all countries of the region. This is because over 50% of Thai people are mixed Chinese or Indian whom are strongly bonded and connected with mainland Chinese and Indian business people and government officials.